Flama Eyewear

Flama Eyewear is a commercial shot in Valencia, Spain.

The brief called for a brutalist, industrial aesthetic with a strong brand identity. In collaboration with Mariam Kandiashvili, the challenge was to merge two visual universes into a single coherent language. Raw materials and geometric structures were combined with the clean precision of the product to resolve every spatial decision and compositional element in service of the brand. The result was a minimal, powerful visual proposal that satisfied the client.

Role: Art Director and Production Designer